Ecommerce

Ecommerce

E-commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of business transactions. This is an effective and efficient way of communicating within an organization and one of the most effective and useful ways of conducting business.


Features of a Successful Ecommerce Website.

• Featured Promotions. Highlight certain promotions, usually seasonal, which can push traffic to specific parts of your website. For example, our client, Anthony.com features their Father’s Day gift bags on their homepage the weeks leading up to Father’s Day. This helps the Anthony team increase sales of these items, which are high in demand. • Search and Auto-Complete. Give users the flexibility of searching for products that they are interested in. If the search bar suggests results, that will help you sell more by sending traffic to those specific products or categories rather than displaying a general search results page. • Sorting, Filtering, and Viewing All. Allow your customers to customize their ecommerce experience. Give them the ability to arrange your category pages as they please; to sort using various criteria like prices, popularity, a-z, etc. Also provide filters where necessary. Many customers do not enjoy clicking through pages of products and so having a “View All” option is a good idea.